The Marketing Consultancy Group
Proving that Marketing is more than just colouring in.
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Marketing Tactics for Start-ups, Scale-ups and SMEs

Marketing Tactics

 

Smart businesses are no longer aiming for large volumes of leads for their Marketing and Sales teams to sift through manually to qualify. Instead, they are deploying Marketing Tactics that are keeping them front-of-mind with their Target Audience.

Carrying out research and forward planning on which Marketing Tactics you should deploy and those you should avoid will result in more profitable leads with the relevant Target Audience.

 
Marketing Website

Marketing Website

Your Marketing Website is your window to the world.

It is often the first place prospective clients and employees will interact and understand who you are and what you do.

A poor Marketing Website will lose you business. A great Marketing Website has emotive copy that connects with the audience and compels them to place an order or contact your business. 

We can help you develop / adapt your website copy and design to convert visitors in to leads.

Social Media Marketing

Social Media Marketing

Social Media is the most misunderstood medium in Marketing. Particularly in business-to-business.

There are more Social Media Channels than ever before, but just because you can have a presence on each, doesn't mean you should. In fact, it can be significantly more damaging to a business to have accounts that are inactive. 

We help you identify which Social Media channels (mainstream and niche) would be most effective for your business, drive ROI, stay relevant and outline best practice guidelines. 

Content Marketing

Content Marketing

Possibly one of the biggest buzzwords in present-day Marketing but one of the easiest tactics to get wrong. 

To be relevant and differentiate yourself from your competitors, you need to be able to consistently deliver relevant, engaging content in the format that your target audience what to consume it.

Let us help you understand what content you should be creating, when, in which format and how to distribute it in order to achieve success. 


Video Content

Video Content

There is little doubt that Video is a powerful storytelling medium. It is widely accepted that 80% of internet traffic is going to be Video by 2020. 

If you don't already have ideas about how you are going to drive deeper and more meaningful connections with your audience through the medium of Video, we can help.

What's more, we have the right partner network to produce Video Content, too.

Case Studies

Case Studies

No matter how compelling your Marketing messaging and delivery is, it is often difficult to earn the trust of prospective new clients without proof.

Case Studies provide tangible evidence of the work your company has done or the product that has been delivered and is endorsed by your current clients.

Using our tried-and-tested techniques we identify and reach out to the right candidates, ask the right questions and develop class-leading Case Studies.

White Papers

White Papers

Producing a persuasive, authoritative and in-depth report on a topic that is relevant to your target audience not only shows that you know your market comprehensively but reassures prospects that you are the right company to do business with.

If you have done your research, nobody knows your prospective clients issues and pains better than you do. 

We can support you by conceptualising and building compelling, thought-leading White Papers. 


 

Contact Us 

We are real people who answer the phone and reply to e-mails.

Get in touch using the form below, or call +44 (0)20 8068 6814

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