"The best [Social Media] Marketing doesn't feel like Marketing."
- Thomas Fishburne
Social Media Marketing
Social Media Marketing is arguably the most visible Marketing channel, but it is much more than just Facebook and LinkedIn. We help you build, connect and engage with your audience in the right way, at the right time. More importantly; on the right Social Media platform.
We all know what Social Media Marketing is. Or at least we think we do. We help you identify what objectives you should be trying to achieve and how to achieve them.
Without objectives as guidelines in your Social Media Marketing activities, you are likely to be wasting precious time, effort and budget trying to do things you just aren't effective for the business.
Our team have planned and executed global Social Media Marketing campaigns for Tech giants Microsoft and Cisco all the way down 3-man operations. So you're in safe hands.
Social Media Best Practice
It's hard to know if what you are doing is the right thing. You can hardly pick up the phone to your competitors and ask if what they are doing is what is driving the right kind of leads in to their business - that's where we come in.
Once we've spent some time getting to know you and your business, we will lay out a bespoke Social Media Marketing best-practice document to help guide you and your activities when it comes to Social Media Marketing do's and don'ts.
We are always looking at best-in-class examples from across the globe and keeping in touch with the latest trends.
The businesses that we work with have a fantastic offering and a tonne of passion. What they're not sure about is how to position themselves with prospective clients, against competitors and with the press.
Often Start-ups and Small Businesses have grown over time, but haven't changed their positioning. Their product / service documents are in a different tone-of-voice to their Social Media channels. Their Sales presentations are different again.
Our Brand Positioning workshop focuses on where you are now and where you should be in the next 12 months so you can differentiate yourself from the competition.
The blueprint for your Marketing Strategy, your Go-to-Market Strategy brings everything in to one place. It specifies what resources are required (internal and external) and how to pull them together to ensure you are getting in front of your preferred target audience.
In our Go-to-Market workshops we work with you to identify what has, what hasn't and what will work in differentiating you from your competition.
Social Media Channels
Social Media is the most misunderstood medium in Marketing. Particularly in business-to-business.
There are more Social Media Channels than ever before, but just because you can have a presence on each, doesn't mean you should. In fact, it can be significantly more damaging to a business to have accounts that are inactive.
We help you identify which Social Media channels (mainstream and niche) would be most effective for your business, drive ROI, stay relevant and outline best practice guidelines.
Social Media Marketing Tactics
The majority of us have a personal presence on Social Media, but what you do and how you use Social Media for your business can make a significant difference - positively or negatively.
Beyond how many times to post and when, it is important to keep up with the most recent changes, increase social presence at events and build communities.
Having deployed Social Media tactics that have accelerated success at Microsoft, Cisco, Avanade and Currencycloud amongst others, we can help you achieve your goals.
We are real people who answer the phone and reply to e-mails.
Get in touch using the form below, or call +44 (0)20 8068 6814