As a Marketer who is often told by clients that they want to connect with Influencers, I wanted to dig a little deeper and learn about Influencer Marketing from 'the other side'...Read More
Anyone that has handled a Social Media account for a business, regardless of its size, will at one stage or another come across their very own Keyboard Conor McGregor. That one guy (or girl) that...Read More
"While I stood there, with my pants around my ankles, I had my lightbulb moment."Read More
As Marketers we are responsible for shaping the perception of our profession and we do so by our actions. If you want to be seen as adding value to your business rather than just turning the handle, you know what to do.Read More
Get comfortable being uncomfortable.
Networking and referrals are the lifeblood of start-ups and small businesses and there are more networking events aimed at connecting businesses now than at any point in history. You can quite easily network at breakfast, brunch, lunch, afternoon tea and dinner if you really wanted to. But what use is going to all of these events if you don't make them work for you?Read More
If we're honest with ourselves (it's ok, you're amongst friends here), we all have at least one client, colleague or business unit that we look back on working with and think...Read More
Whether you wear a 3-piece or a tracksuit to the office, Influencer Marketing is food-for-thought. Here's the output of the conversation and my two cents.Read More